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Details of Hanif Hossain

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Hanif Hossain is an Assistant Professor in the Department of Business Administration at Asian University of Bangladesh (AUB), serving since June 10, 2012. He completed his BBA program with a CGPA of 4.00 out of 4.00 from AUB and later earned his MBA in Marketing from the University of Dhaka. With over 10 years of teaching experience at AUB, he teaches courses including Principles of Marketing, Marketing Management, International Marketing, Export Import Management, International Business, Global Business Operation, Services Marketing, Principles of Management, and Introduction to Business. In addition to his academic duties, he actively contributes to university admission operations and has served as the Director of Alumni Affairs and Director of the Evening Program.

Educational Qualifications

  • MBA in Marketing — University of Dhaka
  • BBA in Marketing (CGPA 4.00 out of 4.00) — Asian University of Bangladesh

Research Focus

Research Areas

  • Marketing
  • Branding
  • Selling
  • Market Research
  • International Business

Ongoing Research

  1. Present scenario and future challenges in Handloom Industry in Bangladesh.
  2. Corporate board composition and profitability of the banking sector in Bangladesh.

Journal Publications

  1. Chowdhury, M. D., Hossain, H., Bhuiyan, M. M. R., Akter, M., & Naher, H. (2026). Students’ Preference for Admission in Private Universities in Bangladesh: A Factor Analysis. International Journal of Special Education, 41(24s), 627-638.
  2. Article titled, ‘Evaluating user satisfaction through service innovation in the mobile internet industry of Bangladesh’ (Wisdom Management Journal 2(2), 76-94, August 2026 https://doi.org/10.64848/WMJ.2.2.2026.76-94) 
  3.  Article titled, ‘Measuring Satisfaction of Aging Home Clients in Bangladesh: An Empirical Study’ (Journal of Hunan University Natural Sciences), SCOPUS indexed Journal (Vol. 52 No.4, April 2025) (https://jonuns.com/index.php/journal/article/view/1734/1726).
  4. Kader, M. A., Akter, R., Hossain, H., & Sulaiman, M. (2024). Unlocking the Potential of Banana Fiber Exports from Bangladesh: A Comprehensive Marketing strategy Analysis. Journal of Hunan University (Natural Sciences), 51(7). [ISSN: 1674-2974, Scopus Indexed, Q2]
  5. Gazi, M. A. I., Masud, A. A., Hossain, H., & Senathirajah, A. R. S. (2024). An Investigation on the Behavioural intention of Existing Bank Clients in a Developing Country to Use Mobile Banking Services. Journal of Infrastructure, Policy and Development (JIPD), 8(5). [ISSN: 2572-7931, Impact Factor: 0.7, Scopus Indexed, Q2]
  6. Kader, M. A., & Hossain, H. (2024). The importance of social media on the FMCG market in Bangladesh. International Journal of Engineering Business Management (IJEBM), 12(3). [ISSN: 2384-6151, Open Access]
  7. Kader, M. A., & Hossain, H. (2020). An Analysis on BCG Growth Sharing Matrix. International Journal of Current Research and Review (IJCRR), 11(10). [ISSN: 0976-4852, Impact Factor: 0.81, Open Access]
  8. Kader, M. A., & Hossain, H. (2019). Maintenance Accounting Information System at Private Banking Sector in Bangladesh. GLOBUS, 10(2). [ISSN: 0975-721X, Impact Factor: 3.227, Double-Blind Peer Reviewed, Open Access]
  9. Article titled, ‘Advertising as a Promotional Tool: A Comprehensive Study’ was published in International Journal of Social Development & Information System (ISSN: 2078-192X, IJSDIS Vol. 9 Issue 5, September 2018 (Website: www.gscience.net)
  10. Article titled, ‘Brand Preference of Mobile Phones: A Case Study Among The University Students’ was published in International Journal of Social Development & Information System (ISSN: 2078 - 192X, IJSDIS Vol. 9 Issue 4, July 2018, (Website: www.gscience.net)
  11.  An article titled, ‘Capital Asset Pricing Model- A Critical Appreciation’ was published in Asian Journal of Business Studies (AJBS, ISSN: 2221-8106), Volume: 07, Issue: 1, January 2018, Page: 1-6.