Tanveer Muhammad Al-Shams1, Aysha Ashraf1, Monija Islam2, Moinur Rahman3
1 Assistant Professor, Dept. of Business Administration, Asian University of Bangladesh.
2 Lecturer, Dept. of Government and Politics, Asian University of Bangladesh.
3 Research Assistant, AGRCL.
Abstract
Nowadays, Technology has evolved online shopping to become a thriving business. This study aims to understand how the global web has influenced people's attitudes and behaviors in Bangladesh. Using a descriptive method and non-probabilistic sampling, data was collected from 430 students across private universities. Ordinal regression analysis was used to measure consumer buying behavior. The findings reveal that age groups "26-30" and "31-35," specific income ranges, and information sources like "Social Media" and "Promotional Campaigns" significantly influence purchasing decisions. The study suggests focusing on improved client experience to expand the industry's potential in Bangladesh.