With the improvement in global marketing strategy and technologies, similar to other industries, pharmaceutical industry also had join in the process of maximizing profits in the challenging global market. Efficiency, activeness etc. of the Marketing Representatives is directly correlated to the company’s sales growth. The essence of a good pharmaceutical sales representative is communication. This paper tried to know existing sales techniques of major pharmaceuticals companies of Bangladesh. It also tried to compare efforts of Medical Representatives among major pharmaceuticals companies. This study found very good performance of Square Pharmaceuticals Ltd and suggested to improve logistic support, training facilities, arranging more programs etc. to improve the existing situation.

Key Words: Marketing Techniques, Medical Representatives, Pharmaceutical industry, Drug Policy Ordinance, Export marketing.