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aub_admin May 30, 2026 21 Views

Measuring Satisfaction of Aging Home Clients in Bangladesh: An Empirical Study

Authors & Affiliations

1. MD Zakir Hossain1*
Associate Professor and Chairman, Department of Government and Politics, Asian University of Bangladesh, Dhaka, Bangladesh

2. Md. Abdul Kader2
Assistant Professor of Marketing, Department of Business Administration, Northern University Bangladesh, Dhaka, Bangladesh
Email: shuvho33@gmail.com

3. Hanif Hossain3
Assistant Professor of Marketing, Department of Business Administration, Asian University of Bangladesh, Dhaka, Bangladesh
Email: hanifdu355@gmail.com

4. Dr. Md. Shayeed Hossain4
Assistant Professor of Islamic History and Culture, Center for General Education (CGED), International Islamic University Chittagong, Bangladesh
Email: shayeedihc@gmail.com

5. Kaniz Fatema Ananna5
Lecturer in HRM, Department of Business Administration, Northern University Bangladesh, Dhaka, Bangladesh
Email: ananna.du13@gmail.com

* Corresponding Author

MD Zakir Hossain — zakirhossain1957@gmail.com

Journal Information

Journal of Hunan University (Natural Sciences)

Volume & Issue: Vol. 52 No. 4 (April 2025)
Status: Open Access Article

Editorial History

Received: February 12, 2025
Revised: March 27, 2025
Revised: April 18, 2025
Accepted: April 29, 2025
Published: May 30, 2025

Digital Object Identifier (DOI)

https://doi.org/10.55463/issn.1674-2974.52.4.14

Abstract

This study aims to empirically measure the satisfaction of residents in aging homes in Dhaka City, Bangladesh, using the SERVQUAL model as the theoretical framework. The research evaluated satisfaction across five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Data were collected through a structured questionnaire administered in five established aging homes: ProbinNibash, Azimpur Old People Age Home, Care Bangladesh, AshrayNibash, and AponNibash. Structural Equation Modeling (SEM) with Smart PLS was employed to analyze the data and identify the key factors influencing resident satisfaction. The findings reveal that the Assurance dimension, particularly the knowledge and competence of caregivers, positively impacts overall satisfaction. In contrast, the Empathy, Reliability, and Responsiveness dimensions showed negative impacts on satisfaction, indicating that emotional support and timely care require significant improvement. The Tangibles dimension although traditionally valued, exhibited a lesser influence on resident satisfaction. The study highlights the critical need to enhance nursing practices and staff behavior to improve service quality and overall well-being in aging homes in Dhaka City. Addressing deficiencies in emotional support, timely care, and reliability will be vital for improving resident satisfaction. This study underscores the urgent need for improving emotional support, timely care, and caregiver reliability in aging homes in Dhaka, highlighting that the knowledge and competence of caregivers play a pivotal role in resident satisfaction. By identifying key service gaps, the findings provide actionable insights for policymakers and practitioners to enhance service quality and well-being for the elderly. These results can guide the development of targeted training programs and policy reforms to address the critical needs of aging home residents in Bangladesh.

Keywords: Elderly Home Satisfaction, SERVQUAL Model, Structural Equation Modeling (SEM), Smart PLS, Elderly Care, Nursing Standards, Service Quality, Dhaka City.

JOURNAL OF HUNAN UNIVERSITY (NATURAL SCIENCES)